Google Business Service

Google Business Post Checklist

Optimizing your Google My Business (GMB) posts is crucial for boosting your local SEO and increasing visibility. For a Web Development IT Agency like 360 iSolutions, ensuring your posts are strategically crafted will help you rank higher and engage your target audience. Below is a comprehensive GMB post checklist to help you navigate each stage of the process.

Keyword Selection

Selecting the right keywords is fundamental to improving your local rankings. Use this checklist to ensure your GMB posts target the best keywords for your business:

Pull Keyword Data from Google Search Console: Start by analyzing keyword data from your Google Search Console to identify which terms are driving traffic to your site.
Identify Keywords + Location: Combine location-based terms with relevant service keywords from your search console’s seed list.
Research Competitor Keywords: Utilize Google Ad Planner to spot trending keywords your competitors are ranking for.
Inspect Popular Areas: Use mobile devices to analyze how well your GMB posts rank for location-based queries and popular areas associated with your primary search terms.
Create a Clean List: Compile a refined list of keywords paired with location-based terms for your main targeting strategy.

Location Targeting

Location relevance is key for ranking well in local searches. Use this checklist to ensure your GMB posts are tailored to your service area:

Service Pages: Create additional service pages on your website that reflect the service areas listed in your GMB profile.
Driving Direction Requests: Collect data from Google My Business on which areas generate the most driving direction requests.
Location-based GMB Posts: Mirror your service pages in your GMB posts, mentioning specific areas with high driving direction requests.
Local Landmarks & Roads: Mention nearby streets, main roads, public areas, and how to reach your business from those landmarks in your GMB posts.
Local Events & Businesses: Create GMB posts that highlight local events, or partner with nearby businesses to cross-promote your services.

Google Business Post Content Checklist

Content quality is a significant factor in ranking higher and engaging your audience. This checklist helps ensure your content aligns with both user intent and SEO best practices:

Content Ideas from Search Console: Pull content ideas based on keywords that are already driving traffic.
Build Topic Clusters: Organize your posts around specific themes or topics to build topical relevance.
Optimize for Semantic Relevance: Ensure your GMB posts are semantically related to your keywords and business category.
Search Intent: Align your GMB posts with what users are searching for, addressing their needs and questions.
Old Content Pruning: Regularly remove outdated or irrelevant GMB posts to maintain topical consistency.
Structured Content: Follow a structured approach (Headline, Intro, Body, CTA) to make your posts easy to digest.
Post Length: Keep your GMB posts between 200-300 words for optimal engagement.
Emojis: Use relevant emojis to make your posts more visually engaging and eye-catching.

Google Business Post Media Checklist

Using engaging media can significantly improve your post performance. Follow these steps to optimize your visual content:

Google Business Post Linking Checklist

Adding links to your GMB posts can drive traffic back to key areas of your website. Here’s how to optimize your internal linking strategy:

Link to Root Domain: Ensure each post contains a link to your website’s root domain.
Link to Service Pages: Direct users to specific service pages to improve conversion rates.
Product Pages & Local Citations: Include links to product pages or local citations for added authority.
Link to Reviews: Encourage users to read your reviews by linking back to your Google reviews.
Interlink Posts: Build topical relevance by interlinking your GMB posts.

Google Business Post Syndication Checklist

Don’t limit your posts to just your GMB profile. Share your GMB posts across multiple platforms for broader exposure:

Cross-Post to Social Media: Share your GMB posts on Facebook, LinkedIn, and Twitter
Pinterest Strategy: Create boards on Pinterest related to specific locations and services, and pin your GMB posts accordingly.
YouTube Videos: Syndicate any GMB video posts to YouTube, and build content silos for greater visibility.
UTM Codes: Use UTM codes to track which platforms and posts drive the most engagement back to your website.

Get Started with Our Google Business Post Checklist

Elevate your local SEO and engage with your audience using our Google Business Post Checklist. Contact 360 iSolutions today to learn more about our GMB post-management services and how we can help you optimize your online presence for success.