Absolutely Yes! Your Google My Business (GMB) posts can significantly enhance your SEO efforts. They contribute to increasing the topical authority of your GMB listing and strengthen E-A-T (Expertise, Authoritativeness, Trustworthiness)—three key ranking factors Google looks for.
Now that you know the answer, let’s dive into the details of how Google My Business posts can significantly improve your local SEO.
Your Google My Business profile is a critical component of local SEO. It’s the first thing potential customers see when they search for services like yours in their area. Having an optimized GMB listing and regularly posting relevant content sends a clear signal to Google that your business is active, relevant, and valuable.
By posting regularly, you enhance your business’s visibility in the “Local Pack” (the group of businesses that appear alongside the map in local search results). Google favors businesses that consistently update their profiles with fresh content, improving your chances of ranking higher.
Key Benefits of GMB for SEO:
Consistency is key when it comes to Google My Business posts. The more regularly you post, the more opportunities you create for Google to index your content and increase your rankings.
Posting Frequency:
By maintaining a consistent posting schedule, you keep your business top-of-mind for customers and relevant to Google’s algorithm.
Optimizing your GMB posts goes beyond simply writing content. It involves making sure the content aligns with your SEO strategy.
Tips for Optimizing GMB Posts:
These strategies ensure that your GMB posts are helping your SEO by signaling relevance and authority to Google.
Improving your Google Business SEO is about optimizing every aspect of your Google My Business profile and posts. SEO-Boosting Actions:
Ensure your business name, address, phone number, and hours are accurate and consistent.
Positive reviews improve your business’s trustworthiness in the eyes of both Google and potential customers
Posts with images get more views, clicks, and interactions, helping your profile stay active and relevant.
es, Google My Business posts expire after seven days, with the exception of event-related posts which last until the event’s end date. Even though posts expire, Google keeps track of historical posts, and keeping them active can still signal business relevance.
What to Do:
To make sure your Google My Business posts are fully optimized for SEO, follow this checklist:
These strategies ensure that your GMB posts are helping your SEO by signaling relevance and authority to Google.
When potential customers search for your business or related keywords, Google My Business posts appear prominently on your Google Business Profile. Posts are visible directly in the search results and on Google Maps.
Post Visibility:
This prominent placement helps drive more traffic and engagement, boosting your SEO rankings.
At 360 iSolutions, our team of digital marketing experts can help you craft and optimize effective Google My Business posts that boost your local search rankings and drive customer engagement. Contact us to learn more about our SEO services and how we can elevate your online presence with GMB post optimization.
360 Web Solutions is a UK based IT Agency, having office in 75a Barking Rd, London, E16 4HB. offers web and IT related solutions, specially tailored services for business to business (B2B) and individuals.